Laura Fallbach Bio

"Laura can make things happen that other people can’t.  She can see the possibilities that no one else will.”  

Laura Fallbach’s 25 years of media industry expertise covers all aspects of operations. Starting out as a promising young sales professional at WiesnerMedia in 1987, Laura was quickly promoted to national sales manager, then to publisher. In 1991 she was appointed company vice president, where her responsibilities included managing and launching several successful magazine titles.

 

In 1993, Laura joined PRIMEDIA, Inc., one of the country’s largest publishers, where she oversaw operations of three magazines and an international trade show. There, she became the company’s first executive to conceptualize and launch a new magazine that was profitable from the first published issue. 

 

In 1998, Laura returned to WiesnerMedia as a shareholder and executive vice president, and for the next eight years, fulfilled top-level responsibilities at the company. She oversaw existing magazines, launched new titles, reorganized the data division, and purchased web-based content aggregators to help grow the organization. Laura was involved in all areas of operations, but always focused on revenue growth and development of people. Under Laura’s tenure, WiesnerMedia thrived – she was instrumental in its successful sale of a major division, which relieved the company of all debt and created a highly positive balance sheet. At the same time, Laura developed and launched the most successful magazine in the company’s history, and spearheaded its lucrative financial division.

 

Laura sold her interest in WiesnerMedia in 2006, and began helping other publishers and media companies successfully reach their respective goals. In 2010, she launched The Print Negotiator, a service that helps publishers and associations carefully pare their printing costs.

 

During her extensive career, Laura has operated or launched more than 27 titles, advanced digital media development, and overseen revisions of data management models. Despite that, Laura’s greatest rewards lie in fostering and coaching people’s careers over the years. 

 

Laura resides in Colorado with her husband and 16 year-old daughter.