Integrating and Updating Association Media & Marketing
We specialize in updating, repositioning and connecting all association media offerings (digital, print, events and marketing) with progressive design and content strategies that work in sync to engage members of all ages and stages.
We weave in strategies across social media and direct marketing to support the relaunch of updated products, and supercharge audience development efforts for new members using direct mail, email, e-newsletters, Twitter, Facebook, and more.
Once we have all your media and marketing tools working together, we build out multi-platform marketing opportunities for your sponsors, advertisers and vendor members. The goal? Give sponsors and members better opportunities to connect; and give you the ability to cement relationships with your industry’s strongest supporters and build revenue at the same time.
Website Strategy & Development
Your website IS your Asociation. It provides the gateway to everything your Association has to offer, and it is the engine that amplifies the goals and benefits of membership to build community 24/7.
We know that associations require a website that is visually engaging, intuitive to navigate, and can be updated frequently and easily.. AMP’s customized association software and design process delivers. Our website solutions eliminate the headaches of website management, lower costs involved with regular maintenance and boost member engagement with inviting design and opportunities to connect.
Our web services provide a holistic, end-to-end solution that includes: Custom web design and strategy; Interactive digital buyers guides and member directories; Easy to use content management systems; E-newsletter design and strategy; Integration of video, webinars, podcasts and other e-learning tools; Social media strategies and services; User generated events, calendar and news features; Blogs; Mobile platforms, and more.
Optimizing Production Processes, Controlling Costs
AMP’s production experts can help you modernize production workflow procedures to gain efficiencies and reduce headache and cost. We also provide strategic negotiations with print vendors, proven to save upwards of 30% in hard costs. Whether you want to outsource all production processes to us, or simply work with us on a consultant basis, we will save you time and money, guaranteed.
Progressive Custom Publishing
We can service all your publishing needs, from ideation to execution. Content strategy, audience development, design, production, fulfillment – Association Media Partners provides a one-stop solution.
We start with an analysis of the information and tools your members need, alongside your association’s revenue and marketing objectives. We take a strategic approach that coordinates across print (magazines and directories), digital, social and events.
We apply our experience in peer-to-peer content strategies that work to attract and engage members, and combine that with award winning design that brings readers in, regardless of their age or demographic. We then assemble a team of experienced editors, writers and designers who can take your media products to a higher level of performance.
Digital Buyers Guides
We know that there are many companies associations can outsource this function to – at a cost. The cost can be less revenue for your association, and/or less control. With our custom association software, we make this member service easy to manage, promote and monetize, as part of your larger web platform. You maintain ownership, control, and dollars. , This is yet another piece of our strategy to provide solutions that make it easy for associations to connect members with resources, and vice versa.
Advertising & Sponsorship Sales
Funding change and technologies for growth is an investment that can pay off with new revenue opportunities. Association Media Partners will optimize sales performance of the products and services you already have in place, while developing new revenue ideas across multiple platforms. You can access the power of our proven sales and marketing expertise to grow relationships and revenue for your association as an outsourced turnkey solution. We provide transparent documentation of activity and results, so you never have to guess as to how your business is doing, and can budget and plan effectively.
If outsourcing is not an option, we can also work with you to educate and train your current sales staff. We have proven methods to increase activity, accountability, sales skills and results.
Our state of the art video techniques will give your website the clarity, effectiveness and personal touch that's necessary for you to gain and maintain your members’ attention. Our video productions are very high quality, less time consuming, and done at a fraction of the cost of traditional video production company standards.
Integrating video into websites, if done properly, can greatly increase the effectiveness of member communication and engagement, event marketing & sales, education & training, and a host of other communication needs. At Association Media Partners, we have mastered the art of elegant integration.
Web Video Applications
In today's digital world, your association IS your website. Association Media Partners has developed an impressive array of superior web-based video solutions for a wide variety of organizational needs, all at surprisingly economical rates. Examples of our services include.